For US e-commerce brands & retailers

Margin Management. Reach your e-commerce Business Objectives.

Create your roadmap from your actual Business Objectives. Achieve your goals through Margin Management and a holistic approach to your audience messaging — built by former Googlers in San Francisco.

Book a meeting The 5 Pillars

E-commerce margin dashboard in a San Francisco office

23 years behind-the-scenes

23+ years inside Google
Combined, founding team
1,000+ advertisers
Worked with at Google
90% Feed Approval
Guaranteed
100% Money Back
Assessment satisfaction guarantee
A Shaded View on Fashion
Interview, May 2024

Leadership team in an ACE Strategy Workshop

Who we are

We read account structures the way the algorithm reads them.

Before ACE, the founding team spent 23+ years combined inside Google — including direct work on the systems that power Shopping itself. Carl Jouffroy worked with more than 1,000 advertisers there. We hold a strict model: twelve brands, and twelve only.

Meet the team

Services

Five pillars. One integrated machine.

All 5 pillars

Margin Management

Every bid grounded in what a sale is actually worth.

Stock Management

Every dollar of spend concentrated on inventory that can actually convert.

Feed Update Automation

A feed built to earn approval and visibility — guaranteed at 90%.

Forecast

Twelve months of demand visibility, with accuracy bounds you can trust.

International Exports

New markets opened on the infrastructure you already have.

How it works

From first meeting to roster spot

01
Book a meeting
A first conversation about your Business Objectives, your margin and whether ACE is the right fit.
02
The Assessment
Fully async. Read access to Merchant Center, Google Ads and GA4, plus a COGS file and a 12-month P&L. We do the work.
03
The Strategy Workshop
Live, multi-stakeholder. We build the Profit Architecture Blueprint — your CM3-by-SKU map and priced gap-closure roadmap.
04
Roster Entry
Once the Master Model is built and clears independent review, you hold one of the twelve spots. AGM-linked billing begins.

Questions

Common questions

What is ACE The Market?: ACE The Market is an advertising revenue architecture partner for US e-commerce brands and retailers. It builds Google Shopping around Margin Management and your actual Business Objectives.
Who founded ACE The Market?: Carl Jouffroy, Founder and Chief Strategy Officer, based in San Francisco. He spent 12 years at Google working with more than 1,000 advertisers; the founding team has 23+ years combined inside Google.
Who is ACE for?: E-commerce brands and retailers in the US who want ad spend tied to true profit. ACE chooses partners on trajectory and fit — no revenue floor and no spend floor.
Why only twelve brands?: ACE holds a strict model: twelve brands, and twelve only, so focus stays absolute. A spot opens when a partner exits and a new brand clears all three stages.

All questions

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