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ACE The Market
Who we are

An architectural partner for US brands and retailers looking to maximize their ads performance.

Founded in San Francisco in 2024. The founding team has spent 23+ years, combined, inside Google as Google Shopping Experts — and we add former Googlers and alike to the bench as the twelve-spot roster grows.
Our team

The people behind your account

CJ

Carl Jouffroy

Founder & Chief Strategy Officer

Leveraging 12 years of experience at Google collaborating with more than 1,000 advertisers worldwide, Carl founded ACE The Market in San Francisco in 2024.

He built his reputation for perseverance and tenacity across eCom, Luxury, TelCo and Gaming, maximizing investments for companies including LVMH, L'Oréal, Cartier, Van Cleef & Arpels, Montblanc and Ubisoft.

His mission: strengthen client relationships, drive brand value and ensure sustainable business growth — through Marketing for Business Objectives and Senior Stakeholder Management.

Experience

  • 12 years at Google — Account Manager Tech B2B, Shopping Specialist (France), AdWords Account Manager
  • Worked with 1,000+ advertisers worldwide
  • Luxury, eCom, TelCo and Gaming sectors
  • Based in San Francisco, California
How we operate

Unified alignment. Results-based partnership.

Every dollar of spend maps to your 12-month revenue targets. You pay for wealth created, and for the logic that drives it. Twelve spots, so our focus stays absolute — and every curve, from the Assessment to the AGM fee, is drawn from market data or first principles. Every partner gets an executive dashboard: one shared view, the single source of truth.

  1. 01

    Book a meeting

    A first conversation about your Business Objectives, your margin and whether ACE is the right fit.

  2. 02

    The Assessment

    Fully async. Read access to Merchant Center, Google Ads and GA4, plus a COGS file and a 12-month P&L. We do the work.

  3. 03

    The Strategy Workshop

    Live, multi-stakeholder. We build the Profit Architecture Blueprint — your CM3-by-SKU map and priced gap-closure roadmap.

  4. 04

    Roster Entry

    Once the Master Model is built and clears independent review, you hold one of the twelve spots. AGM-linked billing begins.

Ready to architect your strategy?

Book a meeting and see the opportunity in your own numbers.

Book a meetingThe 5 Pillars