Pillar
Margin Management
Every bid grounded in what a sale is actually worth.
Most bidding algorithms optimize for top-line revenue, treating a full-margin sale and a break-even sale as identical wins. Margin Management encodes your landed COGS as custom labels directly inside Google Merchant Center, deriving your Target ROAS from your real contribution margin floor rather than a blended average — so unprofitable SKUs become structurally invisible to the bidding system.
What you get
- SKU-level contribution margin synced from your ERP into Merchant Center custom labels
- Target ROAS derived from your real margin floor
- Bid floors the algorithm operates within
How the Assessment tests it
Pillar stress test: we compare nominal Google Ads ROAS against true contribution margin to surface every SKU currently being sold at a loss.
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