Questions about ACE The Market
What is ACE The Market?
ACE The Market is an advertising revenue architecture partner for US e-commerce brands and retailers. It builds Google Shopping around Margin Management and your actual Business Objectives.
Who founded ACE The Market?
Carl Jouffroy, Founder and Chief Strategy Officer, based in San Francisco. He spent 12 years at Google working with more than 1,000 advertisers; the founding team has 23+ years combined inside Google.
Who is ACE for?
E-commerce brands and retailers in the US who want ad spend tied to true profit. ACE chooses partners on trajectory and fit — no revenue floor and no spend floor.
Why only twelve brands?
ACE holds a strict model: twelve brands, and twelve only, so focus stays absolute. A spot opens when a partner exits and a new brand clears all three stages.
What are the 5 Pillars?
Margin Management, Stock Management, Feed Update Automation, Forecast and International Exports — five pillars run as one integrated machine.
What is AGM-linked billing?
AGM (Ads Gross Margin) = Attributed Revenue − Ad Spend. ACE charges a continuous share of the AGM it builds with you. As your margin grows, the share steps down on a smooth curve — and when CPCs rise, the fee adapts in lockstep.
How is that different from other agencies?
Most agencies charge flat retainers (you take all the risk) or fixed percentages of spend (they earn fees whether or not you succeed). ACE's fee follows your margin.
What does the Assessment cost?
It is priced on trailing-twelve-month revenue: $3,500 up to $5M, $7,000 for $5M–$10M, and $10,000 over $10M (+15% for 25,000+ SKUs). It is 100% money-back guaranteed.
What if the Assessment finds nothing?
If ACE determines the Assessment didn't turn up a meaningful opportunity, you are refunded automatically. If you're not satisfied for any reason, you can request a full refund within 15 days of delivery.
How do I get started?
Book a meeting. We'll talk through your objectives and decide together whether the Assessment is the right next step.
Ready to architect your strategy?
Book a meeting and see the opportunity in your own numbers.