The invisible 18.3% “Revenue Tax” on e-commerce brands
In 2024, platform costs consumed 12.1% of gross sales. Today that number has climbed to 18.3%.
Articles
Margin, feeds and Google Shopping
Most agencies are incentivized to grow your spend, not your bottom line
If you are a CFO or CEO of a $20M–$100M brand, you've likely felt the friction.
Why your Google Shopping feed fails silently
Disapprovals, mismatched attributes and thin titles don't send alerts. Revenue just disappears.